{"id":620,"date":"2020-09-07T02:07:05","date_gmt":"2020-09-07T00:07:05","guid":{"rendered":"https:\/\/livingthecity.eu\/?p=620"},"modified":"2020-09-30T15:40:22","modified_gmt":"2020-09-30T13:40:22","slug":"whim","status":"publish","type":"post","link":"https:\/\/livingthecity.eu\/en\/2020\/09\/07\/whim\/","title":{"rendered":"All-Around Service for Urban Mobility Needs"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"988\" height=\"1400\" src=\"https:\/\/livingthecity.eu\/wp-content\/uploads\/2020\/09\/smarx_whim_screen_web.jpg\" alt class=\"wp-image-2315\" srcset=\"https:\/\/livingthecity.eu\/wp-content\/uploads\/2020\/09\/smarx_whim_screen_web.jpg 988w, https:\/\/livingthecity.eu\/wp-content\/uploads\/2020\/09\/smarx_whim_screen_web-635x900.jpg 635w, https:\/\/livingthecity.eu\/wp-content\/uploads\/2020\/09\/smarx_whim_screen_web-768x1088.jpg 768w, https:\/\/livingthecity.eu\/wp-content\/uploads\/2020\/09\/smarx_whim_screen_web-212x300.jpg 212w, https:\/\/livingthecity.eu\/wp-content\/uploads\/2020\/09\/smarx_whim_screen_web-723x1024.jpg 723w\" sizes=\"(max-width: 988px) 100vw, 988px\"><figcaption>\u00a9 Ste\u00adfan&nbsp;Marx<\/figcaption><\/figure>\n\n\n\n<div class=\"is-layout-flex wp-container-15 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p>Whim is a con\u00adcept designed to com\u00adplete\u00adly rethink mobil\u00adi\u00adty for the grow\u00ading Helsin\u00adki met\u00adro\u00adpol\u00adi\u00adtan region. It is a result of broad-based coop\u00ader\u00ada\u00adtion between stake\u00adhold\u00aders from the pri\u00advate and pub\u00adlic sec\u00adtors, as well as uni\u00adver\u00adsi\u00adties. The idea: an all-round ser\u00advice for the com\u00adplex mobil\u00adi\u00adty needs of every\u00adone who uses the city. The plan: the devel\u00adop\u00adment of a uni\u00adver\u00adsal app for smart\u00adphones, designed to make the use of many dif\u00adfer\u00adent, main\u00adly shared, or more sus\u00adtain\u00adable trans\u00adport offers eas\u00adi\u00ader, more intu\u00aditive, and cheap\u00ader. The imme\u00addi\u00adate goal: to make choos\u00ading and using pub\u00adlic trans\u00adport as attrac\u00adtive as pos\u00adsi\u00adble. In the long term, the tar\u00adget is to abol\u00adish the pri\u00advate&nbsp;car.<\/p>\n\n\n\n<p class=\"project-link\"><a href=\"https:\/\/livingthecity.eu\/wp-content\/uploads\/2020\/09\/43_All_Around_Service_Living_the_City_Audioguide.mp3\"><span>Link to <\/span>Audio guide<\/a><\/p>\n\n\n<div class=\"project-taglist\"><a href=\"#\/?filter=moving\"><span class=\"pill category\" data-slug=\"moving\">Mov\u00ading<\/span><\/a><a href=\"#\/?filter=infrastructure\"><span class=\"pill tag\" data-slug=\"infrastructure\">Infra\u00adstruc\u00adture<\/span><\/a><a href=\"#\/?filter=mobility\"><span class=\"pill tag\" data-slug=\"mobility\">Mobil\u00adi\u00adty<\/span><\/a><a href=\"#\/?filter=data\"><span class=\"pill tag\" data-slug=\"data\">Data<\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column meta-block\">\n<hr class=\"wp-block-separator\">\n\n\n\n<div class=\"is-layout-flex wp-container-4 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:33.33%\">\n<p><strong>Project<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:66.66%\">\n<p>Whim<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\">\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:33.33%\">\n<p><strong><strong><strong><strong><strong>Actors<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:66.66%\">\n<p>Sam\u00adpo Hieta\u00adnen, founder MaaS Fin\u00adland Oy and MaaS Glob\u00adal; Kaj Pyy\u00adhti\u00e4, co-founder; Sami Pip\u00adpuri, Jon\u00adna P\u00f6lla\u0308nen, devel\u00adop\u00adment; MaaS Glob\u00adal, HKL Helsin\u00adgin kaupun\u00adgin liiken\u00adnelaitos, HSL-HRT Helsin\u00adgin seudun liikenne, development<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\">\n\n\n\n<div class=\"is-layout-flex wp-container-10 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:33.33%\">\n<p><strong><strong>Year<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:66.66%\">\n<p>Since 2015<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\">\n\n\n\n<div class=\"is-layout-flex wp-container-13 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:33.33%\">\n<p><strong><strong>Loca\u00adtion<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:66.66%\">\n<p>Helsin\u00adki, Finland<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whim is a con\u00adcept designed to com\u00adplete\u00adly rethink mobil\u00adi\u00adty for the grow\u00ading Helsin\u00adki met\u00adro\u00adpol\u00adi\u00adtan region. It is a result of broad-based coop\u00ader\u00ada\u00adtion between stake\u00adhold\u00aders from the pri\u00advate and pub\u00adlic sectors,&nbsp;[\u2026]<\/p>\n","protected":false},"author":2,"featured_media":3047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":0,"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":""},"categories":[24],"tags":[53,66,67],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All-Around Service for Urban Mobility Needs - Living the City<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingthecity.eu\/2020\/09\/07\/whim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All-Around Service for Urban Mobility Needs\" \/>\n<meta property=\"og:description\" content=\"Whim is a con\u00adcept designed to com\u00adplete\u00adly rethink mobil\u00adi\u00adty for the grow\u00ading Helsin\u00adki met\u00adro\u00adpol\u00adi\u00adtan region. It is a result of broad-based coop\u00ader\u00ada\u00adtion between stake\u00adhold\u00aders from the pri\u00advate and pub\u00adlic sec\u00adtors, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/livingthecity.eu\/2020\/09\/07\/whim\/\" \/>\n<meta property=\"og:site_name\" content=\"Living the City\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/livingthecity.eu\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-07T00:07:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-30T13:40:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/livingthecity.eu\/wp-content\/uploads\/2020\/09\/bewegen_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"341\" \/>\n\t<meta property=\"og:image:height\" content=\"341\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lislis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lislis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/livingthecity.eu\/2020\/09\/07\/whim\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/livingthecity.eu\/2020\/09\/07\/whim\/\"},\"author\":{\"name\":\"lislis\",\"@id\":\"https:\/\/livingthecity.eu\/#\/schema\/person\/f536984d7ec42b1139e35492f37cf991\"},\"headline\":\"All-Around Service for Urban Mobility Needs\",\"datePublished\":\"2020-09-07T00:07:05+00:00\",\"dateModified\":\"2020-09-30T13:40:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/livingthecity.eu\/2020\/09\/07\/whim\/\"},\"wordCount\":325,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/livingthecity.eu\/#organization\"},\"keywords\":[\"Infrastructure\",\"Mobility\",\"Data\"],\"articleSection\":[\"Moving\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/livingthecity.eu\/2020\/09\/07\/whim\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/livingthecity.eu\/2020\/09\/07\/whim\/\",\"url\":\"https:\/\/livingthecity.eu\/2020\/09\/07\/whim\/\",\"name\":\"[:de]Rundumservice f\u00fcr urbane Mobilit\u00e4tsbed\u00fcrfnisse[:en]All-Around Service for Urban Mobility Needs[:] - 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